The Magic Roundabout is a cafe, restaurant, and bar in Bowness-on-Windermere.
The challenge for The Magic Roundabout was to increase the awareness of the diversity of services for consumers. The restaurant acts as a cafe by day, a restaurant available for lunch and dinner, and a gin bar at night.
what did I do?
To drive customer awareness, the following tactics were designed and implemented:
- A coffee loyalty card
- A weekly happy hour and "Gin of the Week"
- A social media strategy that coordinated content posts with timings of offers available.