The Magic Roundabout is a cafe, restaurant, and bar in Bowness-on-Windermere.

The challenge for The Magic Roundabout was to increase the awareness of the diversity of services for consumers. The restaurant acts as a cafe by day, a restaurant available for lunch and dinner, and a gin bar at night.

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what did I do?​

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To drive customer awareness, the following tactics were designed and implemented:

- A coffee loyalty card

- A weekly happy hour and "Gin of the Week"

- A social media strategy that coordinated content posts with timings of offers available.