The MintWorks, 124 Highgate
Kendal, Cumbria LA9 4HE

© Copyright Grace Scott, meaningfulmarketing, 2019

The Magic Roundabout is a cafe, restaurant, and bar in Bowness-on-Windermere.

The challenge for The Magic Roundabout was to increase the awareness of the diversity of services for consumers. The restaurant acts as a cafe by day, a restaurant available for lunch and dinner, and a gin bar at night.

what did I do?

To drive customer awareness, the following tactics were designed and implemented:

- A coffee loyalty card

- A weekly happy hour and "Gin of the Week"

- A social media strategy that coordinated content posts with timings of offers available.