The Power of UGC

The power of UGC (User Generated Content). I am a big fan of UGC for 3 reasons:

1. It’s more trustworthy to have your peers say something is great rather than the business tell you that it’s great. The business isn’t going to tell you it’s crap if it wants your £.

2. It SAVES TIME. From a social media manager POV, creating content is time consuming - especially if you want to take care with it. Sure, you can re-purpose content, but when you need something fresh and now, UGC is the way to go. Just check you have permission/make it clear that people using the # know it gives you permission to repost.

3. It celebrates your clientele. A lot of people love to be reposted and rewarded for their engagement with your business, especially if you have a higher following. Community and human interaction (as much as can be possible) should be integral to your social media strategy (according to me, anyway!).

There’s even figures to back it up, thanks to Andrew Hutchinson from @socialmediatoday.

- 85% say that UGC is more trustworthy than branded content.

- 68% find UGC more appealing that branded content.

- 44% say that UGC influenced their buying decision.

- UGC had a 210% conversion rate increase.

- UGC created a 13.7% lift in average order value.

- There’s 59.25% more engagement when UGC is integrated.

Want to chat about your social media marketing strategy? Book a free 30 minute consultation call with me via my DMs or email

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What you need to remember... Be flexible, marketing is about finding out what works. That means experimenting, and experimenting often isn’t successful. Don’t be disheartened. Even if an attempt is not successful, that’s valuable knowledge going forward.

About me...

Hi, I'm Grace.

I’ve been a full time freelance marketer since February 2019. I’m interested in creating content that makes businesses resonate with consumers. My love of marketing comes from the combination of strategy and creativity involved in being a marketer, the psychological aspect of consumers and consumerism, and the ability to create social change through marketing campaigns, communications, and more.

In December 2018, I set up to cater for the digital and social media marketing needs of small and independent businesses in Cumbria. There was a gap for an affordable, yet experienced, marketing freelancer and I’m pleased to say I’m now fulfilling it full time!

I’m a big supporter of mental health awareness, and think that a work/life balance is crucial no matter how ambitious you are! You can never produce your best work if you’re burnt out.

Outside of my ambitions, I enjoy hiking (that’s why I moved to the beautiful Lake District!), watercolour painting, and drinking tea. Email me at

The MintWorks, 124 Highgate
Kendal, Cumbria LA9 4HE

© Copyright Grace Scott, meaningfulmarketing, 2019