How to use Twitter Creative to drive ROI

I don’t talk much about Twitter, but it does have its place. Research has been done on how to use creative to drive ROI.

The 3 elements you need are:

1. Brand visibility is the most important metric for ROI - it drives Ad Clarity, Messaging, and Relevancy metrics.

2. Content WITHOUT sound. It’s the second most important factor, and affected performance by 1.8x on average. It’s the most important factor in Ad Clarity, Messaging, and Relevancy scores.

3. Tweet Copy. Explicitly mention the brand and/or product in your Tweet. Consistent messaging between text and video for optimum results and maximize viewer results.

Thanks to Andrew Hutchinson for a fantastic infographic on @socialmediatoday and making the world of social media marketing a little less of a minefield!

Want to chat about your social media marketing strategy? Book a free 30 minute consultation call with me via my DMs or email

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What you need to remember... Be flexible, marketing is about finding out what works. That means experimenting, and experimenting often isn’t successful. Don’t be disheartened. Even if an attempt is not successful, that’s valuable knowledge going forward.

About me...

Hi, I'm Grace.

I’ve been a full time freelance marketer since February 2019. I’m interested in creating content that makes businesses resonate with consumers. My love of marketing comes from the combination of strategy and creativity involved in being a marketer, the psychological aspect of consumers and consumerism, and the ability to create social change through marketing campaigns, communications, and more.

In December 2018, I set up to cater for the digital and social media marketing needs of small and independent businesses in Cumbria. There was a gap for an affordable, yet experienced, marketing freelancer and I’m pleased to say I’m now fulfilling it full time!

I’m a big supporter of mental health awareness, and think that a work/life balance is crucial no matter how ambitious you are! You can never produce your best work if you’re burnt out.

Outside of my ambitions, I enjoy hiking (that’s why I moved to the beautiful Lake District!), watercolour painting, and drinking tea. Email me at

The MintWorks, 124 Highgate
Kendal, Cumbria LA9 4HE

© Copyright Grace Scott, meaningfulmarketing, 2019