A comprehensive list of all my most recent Instagram hacks, featured on my (surprise!) Instagram. Individual blog posts that go further into depth about using these hacks effectively and maximising their impact will be coming soon.
So, without further ado, here’s all the Instagram growth hacking tips for 2019:
1. USE KEYWORDS IN YOUR NAME FIELD
Instead of writing your name in the “Name Field” of your Instagram bio, write the keywords that relate to your business. E.G. My name is Grace Scott, but my Instagram name reads as “Marketing For Your Biz”. Marketing + Biz are my keywords because I’m a marketer, and my target audience is other businesses.
By writing your keywords instead of your name, you increase your chances of being found on the explore page by a relevant audience.
2. DECIDE ON AN AESTHETIC
Decide on an aesthetic or theme for your Instagram that reflects your brand.
Instagram is a tool for social media marketing of your business, so make sure it reflects your business with a clear message.
Here's a great post by Helene Sula from @heleneinbetween https://heleneinbetween.com/2017/03/create-instagram-theme.html on creating a theme for your Instagram.
3. MAKE YOUR POSTS ACTIONABLE
To effectively utilise Instagram for business, make your posts actionable.
Whether that means visiting your website, making a call, or a booking, or something else.
This is important because it means you're integrating your social media marketing strategy into your business strategy and it gives you something practical to measure the effectiveness of your social media marketing.
4. RESEARCH YOUR HASHTAGS
Have a look at the bottom of this post. Every hashtag is there with intention. The intention is to reach a certain audience: small business owners and entrepreneurs. Researching and using all your hashtags is a great way to expand your reach. Research and test the ones that work best for you. A good place to start is to check your competitor's hashtags and see if there is any crossovers, which means you should probably be using those hashtags too!
5. HAVE A TIMING STRATEGY
Instagram algorithms are annoying.
This means we need to adapt our Instagram strategy to use every advantage we can.
One advantage to act on is developing a timing strategy so that we post when the majority of our followers are active (you can find this out by checking your audience analytics).
I posted this now, because Instagram told me you would be active now, and if you're seeing it now something must be working!
6. TAG BRANDS IN YOUR POSTS
Tagging brands in your posts is a great idea because it expands your reach beyond your profile and discovery to audiences that want to see that businesses tagged pictures.
A good method to avoid being too spammy or annoying is to choose what's relevant, so if you're a Cumbrian business, tagging a Cumbria Instagram makes sense. In the spirit of business collaboration, you are always more than welcome to tag me! @meaningfulmarketingnorthwest
7. SET LOCATIONS FOR YOUR POSTS
Set a location on your posts to extend reach and provide informative marketing at every level.
8. COLLABORATE WITH OTHER BUSINESSES
Collaborate with other businesses on your Instagram through competitions, content, and recommendations to extend your audience reach more authentically than ads, and support each other at the same time. ⠀
Working together is always better.
9. RUN A/B TESTING FOR ADS
A/B testing (or "split testing") is what's used by marketers to determine how small differences in a marketing campaign can change how consumers interact. For example, you may put two posts on Instagram up that each have a link to your new sale and the same caption, but different photos. One might perform better, and it can be assumed that the photo has influenced your consumer behaviour. Give it a try and let me know how you get on, I'd love to be a part of your insights!
10. GET PERSONAL
Instagram hack! Get personal. No, I'm not talking about your most recent GP appointment...
Write captions that mean something. As soon as I learnt to think of Instagram as your own magazine by @elisedarma, writing captions that were personal and reflected something about my personality/passion for marketing seemed like a natural accompaniment to a photo post. ⠀
Content refers not only to the picture, but to the caption as well. Tag me in your most recent posts with captions you're proud to share because I'd love to know more about you and your business! ⠀
11. PROVIDE VALUE
"Try not to become a man of success, but rather try to become a man of value." ⠀
If Albert Einstein said it, we should probably listen to him, right?
Like with any good business, providing value is at the core of marketing content. Whether it's creative, emotive, or informative doesn't matter, as long as it brings something to your target market and ideal client that makes them want to choose you again and again. ⠀
For example, the purpose of my Instagram hacks is to provide informative, quick and easy to implement tips and tricks that allows for small and independent businesses in Cumbria and beyond have access to marketing knowledge. ⠀
Additionally, I hope to encourage current and potential clients to see that I really do 💚 marketing, and keep up with new knowledge about rocketing social media growth!
12. USE BLUE TONES FOR YOUR FEED
Recently, I was exploring Instagram tips that are less heard of (beyond the captions, hashtags, locations, etc..) and I found out that there's numerous research that points to blue toned posts getting more likes than any other colour, but particularly red! In fact, mostly blue images get 24% more likes than those with mostly red.
13. BE CONSISTENT
This one seem's fairly obvious and I'm sure you all know it, but maybe not the process of why... ⠀
With each new post, new people find you, and when new people find you, your reach expands, if your reach goes further, your engagement is likely to get higher. ⠀
This isn't a one-off thing. You need to keep doing it stay relevant! ⠀
A bit like practising something new, you can only get better by trying with it everyday and seeing your progress across time. ⠀
14. BALANCE YOUR HASHTAGS
Make sure that you have a few hashtags that are exclusive to your business e.g. meaningfulmarketing, a few hashtags that are less popular but still exclusive to your businesses location e.g. Kendal, and lastly, hashtags that are popular to use e.g. marketing. ⠀
We have a maximum of 30 hashtags, so for the above categories I'd recommend the ration of 5:10:15. And there you go, you have a balanced set of hashtags.⠀
Why do I need that? Because you need a balance of customer's being able to interact with you through your hashtag, Instagram users that are local to your business being able to find you, and Instagram accessing your profile as a whole to boost your reach and engagement.
If you liked these Instagram hacks, and want to learn more, book a free drop-in session with me here: https://www.meaningfulmarketing.org/book-a-free-drop-in-session
Until then, give me a follow on Instagram: @meaningfulmarketingnorthwest and I’ll return the favour! :)