A comprehensive list of all my most recent Instagram hacks, featured on my (surprise!) Instagram. Individual blog posts that go further into depth about using these hacks effectively and maximising their impact will be coming soon.
So, without further ado, here’s all the Instagram growth hacking tips for 2019:
1. USE KEYWORDS IN YOUR NAME FIELD
Instead of writing your name in the “Name Field” of your Instagram bio, write the keywords that relate to your business. E.G. My name is Grace Scott, but my Instagram name reads as “Marketing For Your Biz”. Marketing + Biz are my keywords because I’m a marketer, and my target audience is other businesses.
By writing your keywords instead of your name, you increase your chances of being found on the explore page by a relevant audience.
2. DECIDE ON AN AESTHETIC
Decide on an aesthetic or theme for your Instagram that reflects your brand.
Instagram is a tool for social media marketing of your business, so make sure it reflects your business with a clear message.
Here's a great post by Helene Sula from @heleneinbetween https://heleneinbetween.com/2017/03/create-instagram-theme.html on creating a theme for your Instagram.
3. MAKE YOUR POSTS ACTIONABLE
To effectively utilise Instagram for business, make your posts actionable.
Whether that means visiting your website, making a call, or a booking, or something else.
This is important because it means you're integrating your social media marketing strategy into your business strategy and it gives you something practical to measure the effectiveness of your social media marketing.
4. RESEARCH YOUR HASHTAGS
Have a look at the bottom of this post. Every hashtag is there with intention. The intention is to reach a certain audience: small business owners and entrepreneurs. Researching and using all your hashtags is a great way to expand your reach. Research and test the ones that work best for you. A good place to start is to check your competitor's hashtags and see if there is any crossovers, which means you should