A Beginner's Guide to Writing a Marketing Strategy for Your Small Business


What's a marketing strategy?


A marketing strategy presents all your businesses marketing goals within a comprehensive plan. It outlines your businesses aims and how marketing will help you get there.


Examples of what you may want your marketing strategy to achieve

Attract new clients/customers

Improve customer loyalty Better establish your brand

Get existing customers to buy more


How you develop a marketing strategy

Conduct market research to understand your markets size, your competitors, and an analysis of what your company’s objectives are.


Identify your target market, segment them to understand their needs, and work out how you will position your business to out do your competitors and attract your target markets.


Make the benefits of buying from you, not your competitors, clear and attractive through USPs and benefits to the customer.


Determine how, when, and where you will communicate your product/service. You need to also consider why you have chosen these methods of communication in relation to your market research and where your target market will be.