Portfolio & Nice Words

The graft, the results and the happy clients.

Brand Awareness

Clients who wanted to build on their businesses’ awareness within relevant target markets.

Little bRogues is an independent children’s shoe shop in Cumbria who wanted to increase brand awareness within the local target market. A content strategy designed to entice and encourage the local market to the physical shop was defined and implemented by me. From January to December in 2019, Little bRogues social media (Facebook & Instagram) reached an average of 10,000 people per month.

Figura is a skin clinic based in Kirkby Lonsdale that launched in 2019. The owner needed to promote the skin clinic and boost brand awareness of the new business. An organic and paid social campaign was implemented to reach our set KPI of reaching 4,000 people within one month. By the end o the first month (December 2019),

we reached over 19,000 people. 

"Grace is a marketing maverick!"

Lead Generation

Clients who wanted to gather initial consumer interest in their products or services.

The Sugar Shed is a unique, e-commerce gifts company based in Holme, Cumbria. The Sugar Shed wanted to launch their two new products with the support of a Facebook Ads Campaign. As they had a limited budget (£15 on each Ad), we developed a Facebook Ads Campaign designed to gather link clicks. The CPC was 18p, with a total of 168 link clicks. That’s £1.15 less than the average CPC on Facebook Ads.

Rebecca Watson is a brand designer for businesses in Cumbria. Rebecca approached meaningfulmarketing with a desire to build her email list. We created a Facebook Ad Campaign with a small monthly budget of £50, and the KPI to get 50 sign ups per month. By the end of the two month campaign, there were 134 email sign ups - 34 leads over the target of 100 over two months. 

Lead Generation

Clients who wanted to gather initial consumer interest in their products or services.

The Sugar Shed is a unique, e-commerce gifts company based in Holme, Cumbria. The Sugar Shed wanted to launch their two new products with the support of a Facebook Ads Campaign. As they had a limited budget (£15 on each Ad), we developed a Facebook Ads Campaign designed to gather link clicks. The CPC was 18p, with a total of 168 link clicks. That’s £1.15 less than the average CPC on Facebook Ads.

Rebecca Watson is a brand designer for businesses in Cumbria. Rebecca approached meaningfulmarketing with a desire to build her email list. We created a Facebook Ad Campaign with a small monthly budget of £50, and the KPI to get 50 sign ups per month. By the end of the two month campaign, there were 134 email sign ups - 34 leads over the target of 100 over two months. 

"I have been working with Grace on our Instagram Feed for almost a year now. She has been fantastic in every way; from helping us plan a strategy to implementing all the technical sides to Instagram."

Clients who wanted to gain a direct ROI from social media. 

Profit

The Tipsy Filly is a quirky horsebox bar available for hire for events and cocktail demos in the North West. The Tipsy Filly wanted to increase it’s bookings within the wedding and events industry for 2021. meaningfulmarketing created and implemented a content strategy on Facebook and Instagram designed to encourage enquiries and subsequent bookings. Over 18 posts from July - September 2019, The Tipsy Filly had 24 enquiries about booking availability. That’s a conversion rate of 75%.

Rose’s Wardrobe is a Scottish sustainable fashion start up. They approached meaningfulmarketing to help with their organic SEO and increase sales of their higher end, made to order garments. We developed a weekly blogging strategy designed to increase traffic and subsequent sales on the website. Over 6 blog posts from November to December 2019, there were 12 sales of the item featured in various blog posts. An average of 2 sales per blog post.

"I think Grace is for about two years now responsible for the Lyndhurst Accounts on social media. She does an amazing job, knows her stuff and is always up to date. But what I really really love, value and appreciate is that whenever I turn to meaningfulmarketing.org regardless of how rudimentary undeveloped or plain crazy my ideas are, Grace turns them around and transforms them into meaningful, consistent and successful marketing messages."

Content Samples

Clients who wanted their content to be creative and effective

The MintWorks, 124 Highgate
Kendal, Cumbria LA9 4HE

© Copyright Grace Scott, meaningfulmarketing, 2019