The MintWorks, 124 Highgate
Kendal, Cumbria LA9 4HE

© Copyright Grace Scott, meaningfulmarketing, 2019

DIGITAL MARKETING PLAN

- Market trends including content used and hashtags used 

- Your industry competitors and their followers/engagement rates (gives a good idea of how the industry is doing on Instagram and what to compare against) on Instagram and Facebook. 

- SWOT based on up to three platforms. 

- A timing strategy for Instagram, Facebook and another platform if relevant. 

- What to post across Instagram, Facebook and a third platform if relevant including recommended CTAs  and recommended hashtags for the Instagram post. 

- A hashtag bank for Instagram.

- An example post for each platform. 

- A paid ads recommended audience, budget, and what to put in.

INSTAGRAM STRATEGY

- Market trends including content used and hashtags used 

- Your industry competitors and their followers/engagement rates (gives a good idea of how the industry is doing on Instagram and what to compare against)

- SWOT

- A timing strategy 

- What to post including recommended CTAs and recommended hashtags for that post. 

- A hashtag bank for Instagram

- An example post

SOIAL MEDIA AUDIT

- Audit of 1 platform (Instagram/Facebook

- Basic analysis of content's performance 

- Recommendations for optimizing your bio 

- Recommendations for content 

HASHTAG BANK

- Hashtag bank for your Instagram profile, 

- Minimum of 200 hashtags.